We understand your passion for driving. Whether you drive for the sound, the night lights, performance or your best friend, we know why you drive. That's why Shell Helix Fully Synthetic Motor Oils are made from natural gas and designed for ultimate engine performance, so you can keep your passion for driving alive and Drive On.
Engine power TVC 30sec
Title: Engine Power TVC 30 Sec
Duration: 00:00:30
Description: The film demonstrates a variety of driving scenarios; on a racetrack, on an open mountain road, and on a tunnel road. We see and hear the motivation behind each driver’s joy when taking to the wheel of their car. One driver enjoys the power of his engine. Another states he drives for the turns, whilst a third driver tells us he drives for the sound of his car. We end on a Shell Helix Motor Oil animation, explaining how this product is designed for ultimate engine performance.
We open up on a red BMW speeding and turning on a racetrack.
Audio: Car engine road
Visual Transition: We cut to the professional driver, helmet on, controlling the car.
Text Displays: Professional driver. Closed road. Do not attempt.
VO: I drive for the power
Visual Transition: We then cut to a more relaxed driver turning his car on an open mountain road.
VO: I drive for turns like this
Visual Transition: We quickly cut to a city driver speeding up down a tunnel.
VO: I drive for the sound
Visual Transition: We go back to the professional driver on the racetrack, turning his car.
VO: I drive for the drift
Visual Transition: We go inside the professional driver’s car as we watch him turn the wheel on the car. The driver goes around a corner in front of watching spectators and then drives towards the camera as red and white smoke appears behind the car.
VO: Whether it’s for the sound or the power, we understand why you drive.
Visual Transition: We then cut to a red background, as a ‘mist’ of natural gas quickly forms the shape of a bottle of Shell Helix Ultra Motor Oil.
VO: Shell Helix fully synthetic motor oils, made for natural gas. Designed for ultimate engine performance.
Copy: DESIGNED FOR ULTIMATE ENGINE PERFORMANCE
VO: Designed for ultimate engine performance
Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.
VO: Drive on.
No matter what the drive, Shell Helix Ultra provides superior protection against engine stress and wear and because Shell Helix Ultra is a modern synthetic made from natural gas; it’s stronger and less volatile at the molecular level than those made from traditional crude. It stays stronger for longer to provide superior protection against wear, up to 32% better resistance to oil degradation than the latest industry standard* and up to 50% less evaporation to help keep your passion for driving alive.
*Compared with API SN specification
Whether it’s 1000 degrees or -40C below, Shell Helix Ultra is designed for extreme temperatures.
Extreme Heat: Engines can reach extreme temperatures within a few minutes. Oil is lubricating the turbocharger which operates at temperatures up to 1,000°C. High-temperature oxidation can damage molecules, causing the oil to thicken, and reduces its ability to protect the engine. Shell Helix Ultra with PurePlus Technology stays stronger for longer in extreme high temperatures to keep performing and protecting the engine. It provides up to 32% better resistance to oil degradation than the latest industry standard*
Extreme Cold: Superior low temperature flow even at -40 degrees. Shell Helix Ultra, with Shell PurePlus Technology, has a lower viscosity that allows it to flow faster at low temperatures*. It flows up to 3x faster* for easier starting and quicker engine warmup. Oil thickening due to high-temperature degradation can mean slower oil flow at low temperatures. Shell Helix Ultra better resists high-temperature attack, enabling the oil to perform better at low temperatures so you can Drive On.
*Compared with API SN specification
From Turbos to Super Chargers, if you love driving for the power and performance, Shell Helix Ultra Fully Synthetic Motor oils has you covered. Because our synthetics are made from natural gas our oils are stronger at a molecular level. Making them superior to traditional mineral oils made from crude. The result is enhanced viscosity, reduced friction and lower volatility. Perfect for high performance engines and protecting vital engine parts and horsepower by staying stronger for longer.
Tested both on the road and on the track, Shell Helix Ultra with PurePlus Technology helps to protect high-performance engines from harmful deposits that hinder your power and performance to Drive On.
No other motor oil cleans your engine better**. Or helps keep your engine closer to factory clean.
*Based on 100,000 Km fleet trial
**Based on Sequence VG sludge test results using OW-40
Start saving as soon as you start your engine. Shell Helix Ultra with PurePlus Technology has low-viscosity, low-friction formulations, which can result in up to 3% greater fuel economy.* Giving you more money and more miles to drive on and on and on with.
*Based on ACEA M 111 fuel economy results compared with the industry reference oil
Our revolutionary synthetic motor oil is made from natural gas, not crude like other synthetics and designed to give you the ultimate performance you need to Drive On.
See the Shell PurePlus Technology difference
Shell Helix Ultra helps to power, protect and cool the Scuderia Ferrari powerunit. Recognized as one of the most successful teams in Formula One™ history and one of the world’s most iconic automotive brands, Shell Helix Ultra is a critical part of the Innovation Partnership with Ferrari on both the track and the road.
In fact, the lubricants found in the Scuderia Ferrari’s high performance racing engines powerunit shares many of the same building blocks (base oils and additives) as those found in the Shell Helix Ultra with PurePlus Technology available to road-going customers around the world. Plus, every GT road car that to leaves the Ferrari factory is filled with Shell Helix Ultra Synthetic motor oils.
“The demands and stresses on a Formula 1 engine are extraordinary. We need it to perform to its best every single time and last for multiple races. Shell Helix Ultra helps to deliver both the protection and the performance we need to do the job on the track.” - Sebastian Vettel, Scuderia Ferrari Driver
A shared passion for driving and performance. BMW Motorsport and Shell Helix Ultra have a Premium Technology Partnership, and a winning one at that. Shell Helix Ultra scientists work closely with BMW Motorsport engineers to better fit the benefits of PurePlus Technology into the BMW M4 DTM car, ensuring the maximum performance of the engine unit in every race*.
Ultimately to benefit the motorist on the road, because it enables Shell Helix Ultra to test motor oils in extreme conditions. *While Shell Helix Ultra with PurePlus Technology motor oils for the racetrack and the road share the same technology platform, the racing formulation is customised to meet the extreme racing conditions.
“DTM is a demanding series. The tracks are challenging and competition is fierce. You can only win if the complete package is spot on – and this includes the motor oil. Shell Helix Ultra is designed to protect my engine. It helps me get the maximum out of my car at any time.” – Augusto Farfus, BMW Works Driver
Shell and Hyundai have been global partners since 2005, with a global aftermarket agreement in place across 67 markets worldwide. As Title Sponsor and Technical Partner, Shell aims to co-engineer a winning edge to Hyundai Motorsport as it competes at the highest level of global rallying at the World Rally Championships (WRC).
The WRC series provides the ideal environment to showcase the quality of Shell Helix Ultra with PurePlus Technology. Set in over 13 countries, it challenges the cars to compete in extreme environments - from snow and ice to gravel and asphalt in temperatures ranging from -30°C to +40°C. Due to the conditions the car is put through, using reliable products that lubricate and protect the engine without a loss in power or performance is vital to the team’s results.
“Since the introduction of Shell helix Ultra motor oil with PurePlus Technology, Shell has helped Hyundai Motorsport to develop an extra 1.5 horsepower, representing an average of six seconds advantage at the end of each rally.” - Michel Nandan, Hyundai Team Principal
Shell Helix Ultra partners with Maserati because they are both made for the same type of people, who love their car and want the very best performance. Shell PurePlus Technology protects the horsepower and maintains the performance of the Italian hot-blooded cars like the day they left the factory. That's why the engine of every Maserati leaving the production line is filled with Shell Helix Ultra Maserati, so they can Drive On.
“Shell Helix Ultra Maserati 5W-40 shares our and Shell’s passion for performance and excellence and that why it’s the only motor oil we use for engine factory fill and recommend for service fill.” Gianluca Pivetti, Head of Powertrain Gasoline at Maserati
“This motor oil has been developed specifically for Maserati to achieve optimal performance. This is an industry leading example of Shell’s dedication to performance and excellence; values which we share in full in Maserati.” Jacob Nyborg, Head of Marketing at Maserati
Drive On for a better tomorrow, with the next generation lubricants of Shell Helix Ultra. #DRIVEONPAKISTAN
Shell Helix synthetic or ‘synthetic technology’ oils make use of both synthetic and mineral base stocks to achieve higher performance levels than can be formulated from mineral oils alone.
Mineral motor oil is the fraction of naturally occurring crude oil with the right properties for lubricating engines. Shell Helix mineral motor oils help to protect your engine against harmful sludge to help keep engines clean.
Protect your engine and enjoy every ride with Shell Advance motor oils with PurePlus Technology.
Check out Shell's unique range of fuels and the technological expertise that goes into every drop.
