Title: Engine Power TVC 30 Sec
Description: The film demonstrates a variety of driving scenarios; on a racetrack, on an open mountain road, and on a tunnel road. We see and hear the motivation behind each driver’s joy when taking to the wheel of their car. One driver enjoys the power of his engine. Another states he drives for the turns, whilst a third driver tells us he drives for the sound of his car. We end on a Shell Helix Motor Oil animation, explaining how this product is designed for ultimate engine performance.
We open up on a red BMW speeding and turning on a racetrack.
Audio: Car engine road
Visual Transition: We cut to the professional driver, helmet on, controlling the car.
Text Displays: Professional driver. Closed road. Do not attempt.
VO: I drive for the power
Visual Transition: We then cut to a more relaxed driver turning his car on an open mountain road.
VO: I drive for turns like this
Visual Transition: We quickly cut to a city driver speeding up down a tunnel.
VO: I drive for the sound
Visual Transition: We go back to the professional driver on the racetrack, turning his car.
VO: I drive for the drift
Visual Transition: We go inside the professional driver’s car as we watch him turn the wheel on the car. The driver goes around a corner in front of watching spectators and then drives towards the camera as red and white smoke appears behind the car.
VO: Whether it’s for the sound or the power, we understand why you drive.
Visual Transition: We then cut to a red background, as a ‘mist’ of natural gas quickly forms the shape of a bottle of Shell Helix Ultra Motor Oil.
VO: Shell Helix fully synthetic motor oils, made for natural gas. Designed for ultimate engine performance.
Copy: DESIGNED FOR ULTIMATE ENGINE PERFORMANCE
VO: Designed for ultimate engine performance
Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.
VO: Drive on.