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Shell Helix car engine oils

We understand your passion for driving. Whether you drive for the sound, the night lights, performance or your best friend, we know why you drive. That's why Shell Helix Fully Synthetic Motor Oils are made from natural gas and designed for ultimate engine performance, so you can keep your passion for driving alive and Drive On.

Designed for ultimate engine performance

Shell Helix gears your engine for the ultimate performance

Shell Helix gears your engine for the ultimate performance

Read the transcript

Title: Shell Helix TVC

Duration: 00:01:00

Description:

The video illustrates the various challenging journeys we undertake, highlighting how these paths can be tough, much like the strain on a vehicle's engine. Just as our hearts race with fear during obstacles, a failing engine hampers performance. But what if we could take control of our destiny? Shell Helix, a fully synthetic engine oil, protects your engine 45% better than average oils. With its advanced Pure Plus Technology, it enhances engine performance, ensuring you and your car never stop. Switch to Shell Helix and keep moving forward, no matter the journey.

Audio: [Birds chirping in the background with the sounds of car engines.]

Visual Transition: [A top shot of a pathway paved through a greenery-covered village.]

VO: none

Visual Transition: [We cut to a montage (frame after frame) of cars gradually accelerating on different roadways.]

VO: ان راستوں پہ آگے بڑھنا

Moving forward on these paths

Visual Transition: [Cut to a quick transitioning shot of driving cars (frame after frame), transitioning into a montage of up-close car wheel shots bumping into road hurdles.]

VO: مشکل ہو سکتا ہے

can be challenging.

Audio: [A sudden sound of a car brake being applied.]

Visual Transition: [The montage cuts to a driver frowning, and his wife is shown applying lipstick that smudges because of the sudden brake at a signal.]

VO: none

Audio: [Clear sounds of car horns and traffic waiting at the signal.]

Visual Transition: [The scene cuts to the same signal, showing a different car where a family is seen worried.]

VO: none

Visual Transition: [The scene transitions into an overview shot of traffic waiting at the signal, with the sound of a steaming engine coming from a car's bonnet. Pedestrians walk past the stopped signal. The driver is shown frustrated and is thrusting his hand against the steering wheel, while his wife in the passenger seat stares at him with exhaustion.]

VO: none

Visual Transition: [The woman starts looking outside, and so does the man. The scene cuts to their two kids sitting in the back seat holding presents worriedly. The scene continues with the man watching outside through the car window hopelessly, transitioning to his daughter in the back innocently staring outside as well.]

VO: ان پہ ہماری گاڑیوں کے انجن بھی ہمارے دل کی طرح بیٹھ جاتے ہیں

On these paths, our car engines also give out, just like our hearts.

Visual Transition: [Cuts to a shot where the situation of the heated car is shown from outside through another car window, with the car owner of the heated car staring at his phone worriedly. The shot quickly cuts to a 3D animated visual of a car engine performing badly with external pollutants.]

VO: اور اگر دل خراب ہو تو پرفارمنس بھی خراب ہو جاتی ہے

And if the heart fails, performance also deteriorates.

Visual Transition: [The scene cuts to an overview shot of the Shell Helix oil changing station, where the car drives in and is parked alongside other cars. The scene transitions into a close shot of Shell champion hands opening the car’s bonnet, then pans out to a full view of the scenario.]

VO: تو کیوں نہ اپنی تقدیر اپنے ہاتھوں میں لیں اور آجائیں…

So why not take your destiny into your own hands and come to...

Visual Transition: [The scene cuts to a detailed shot of a Shell Helix Ultra 0W-20 bottle along with other variants of Helix Ultra arranged on a tabletop, with a blurred background of Shell lubricants displayed on the shelf.]

VO: ایک ایسے انجن آئل کی طرف

a type of engine oil

Visual Transition: [The scene switches to an oil pouring shot from a Helix bottle, transitioning into a 3D animated shot of clear engine oil globules transitioning into a clear oil flow.]

VO: جو آپ کو اور آپ کی گاڑی کو کہیں رکنے نہ دے

that won't let you or your car stop anywhere.

Visual Transition: [The scene cuts to another 3D animated shot where engine oil forms a protective layer around the engine components.]

VO: شیل ہیلیکس مکمل مصنوعی انجن آئل

Shell Helix fully synthetic engine oil

Visual Transition: [The scene transitions into a split screen of two engine performances: one with ordinary oil and another with Shell Helix oil.]

VO: عام آئل کے مقابلے میں آپ کے انجن کی 45 فیصد زیادہ حفاظت کرتا ہے

Provides 45% better protection for your engine compared to ordinary oil.

Text overlay: left split screen (provides 45% better wear protection to the engine – small SKU of Shell Helix bottle), right split screen (not lubricated enough – small SKU of ordinary oil bottle)

Disclaimer on the bottom right:

Based on OM646LA test (CEC L-099-08) results compared with ACEA C5 specification.

Applicable to Shell Helix Ultra 0W with ACEA C5 spec.

Visual Transition: [The scene cuts to a 3D animated shot of an engine shown as a human heart being covered with engine oil, pumping with other components of the car's interior in the background.]

VO: اور اپنی طاقتور پاور پلس ٹیکنالوجی سے، انجن کی کارکردگی کو مزید بہتر بناتا ہے

And with its powerful Pure-Plus technology, it further improves engine performance.

Text overlay: Shell Pure Plus Technology -ID

Visual Transition: [The scene cuts to the bonnet closing, with the same worried man giving a thumbs up while looking out the car window with a smile. The scene quickly transitions into quick montage shots of drivers in their seats.]

VO: تو گیئر بدلیں تاکہ زندگی کے سفر میں

So, switch gears, so that on the journey of life

Visual Transition: [The scene cuts to a top shot of single cars on different roadways, which then cuts to two cars simultaneously in two different scenes speeding ahead left and right.]

VO: جیسا بھی راستہ ہو، آپ ہمیشہ آگے بڑھتے رہیں

no matter what the path is like, you keep driving on.

Visual Transition: [The scene cuts to the same frame with all three variants of Shell Helix Ultra kept together, concluding with a final frame of the Shell Helix Ultra 0W-20 variant on the left side of the frame with sparkles around it and text overlay on the right side.]

VO: شیل ہیلیکس، بڑھتے رہیں۔

Shell Helix, drive on.

Text overlay: Designed for Ultimate Engine Performance.

Benefits of Shell Helix fully synthetic motor oil

Engine stress and wear protection

No matter what the drive, Shell Helix Ultra provides superior protection against engine stress and wear and because Shell Helix Ultra is a modern synthetic made from natural gas; it’s stronger and less volatile at the molecular level than those made from traditional crude. It stays stronger for longer to provide superior protection against wear, up to 32% better resistance to oil degradation than the latest industry standard* and up to 50% less evaporation to help keep your passion for driving alive.

*Compared with API SN specification

Shell Helix Ultra with PurePlus technology

Shell Helix Ultra with PurePlus technology

Our revolutionary synthetic motor oil is made from natural gas, not crude like other synthetics and designed to give you the ultimate performance you need to Drive On.

See the Shell PurePlus Technology difference

Partners that choose Shell Helix ultra to drive on

Scuderia Ferrari

Shell Helix Ultra helps to power, protect and cool the Scuderia Ferrari powerunit. Recognized as one of the most successful teams in Formula One™ history and one of the world’s most iconic automotive brands, Shell Helix Ultra is a critical part of the Innovation Partnership with Ferrari on both the track and the road.

In fact, the lubricants found in the Scuderia Ferrari’s high performance racing engines powerunit shares many of the same building blocks (base oils and additives) as those found in the Shell Helix Ultra with PurePlus Technology available to road-going customers around the world. Plus, every GT road car that to leaves the Ferrari factory is filled with Shell Helix Ultra Synthetic motor oils.

“The demands and stresses on a Formula 1 engine are extraordinary. We need it to perform to its best every single time and last for multiple races. Shell Helix Ultra helps to deliver both the protection and the performance we need to do the job on the track.” - Sebastian Vettel, Scuderia Ferrari Driver

BMW Motorsport

A shared passion for driving and performance. BMW Motorsport and Shell Helix Ultra have a Premium Technology Partnership, and a winning one at that. Shell Helix Ultra scientists work closely with BMW Motorsport engineers to better fit the benefits of PurePlus Technology into the BMW M4 DTM car, ensuring the maximum performance of the engine unit in every race*.

Ultimately to benefit the motorist on the road, because it enables Shell Helix Ultra to test motor oils in extreme conditions. *While Shell Helix Ultra with PurePlus Technology motor oils for the racetrack and the road share the same technology platform, the racing formulation is customised to meet the extreme racing conditions.

“DTM is a demanding series. The tracks are challenging and competition is fierce. You can only win if the complete package is spot on – and this includes the motor oil. Shell Helix Ultra is designed to protect my engine. It helps me get the maximum out of my car at any time.” – Augusto Farfus, BMW Works Driver

Hyundai

Shell and Hyundai have been global partners since 2005, with a global aftermarket agreement in place across 67 markets worldwide. As Title Sponsor and Technical Partner, Shell aims to co-engineer a winning edge to Hyundai Motorsport as it competes at the highest level of global rallying at the World Rally Championships (WRC).

The WRC series provides the ideal environment to showcase the quality of Shell Helix Ultra with PurePlus Technology. Set in over 13 countries, it challenges the cars to compete in extreme environments - from snow and ice to gravel and asphalt in temperatures ranging from -30°C to +40°C. Due to the conditions the car is put through, using reliable products that lubricate and protect the engine without a loss in power or performance is vital to the team’s results.

“Since the introduction of Shell helix Ultra motor oil with PurePlus Technology, Shell has helped Hyundai Motorsport to develop an extra 1.5 horsepower, representing an average of six seconds advantage at the end of each rally.” - Michel Nandan, Hyundai Team Principal

Maserati

Shell Helix Ultra partners with Maserati because they are both made for the same type of people, who love their car and want the very best performance. Shell PurePlus Technology protects the horsepower and maintains the performance of the Italian hot-blooded cars like the day they left the factory. That's why the engine of every Maserati leaving the production line is filled with Shell Helix Ultra Maserati, so they can Drive On.

“Shell Helix Ultra Maserati 5W-40 shares our and Shell’s passion for performance and excellence and that is why it’s the only motor oil we use for engine factory fill and recommend for service fill.” -- Gianluca Pivetti, Head of Powertrain Gasoline at Maserati

“This motor oil has been developed specifically for Maserati to achieve optimal performance. This is an industry leading example of Shell’s dedication to performance and excellence; values which we share in full in Maserati.” -- Jacob Nyborg, Head of Marketing at Maserati

Oil for any engine

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