By engaging openly with communities we are able to identify how and where we can bring sustainable benefits. We do this in many ways like encouraging local businesses to be a part of our supply chain and providing useful skills training for people.

At Shell, our aim is to help meet the world’s growing energy needs in a responsible way. We are taking action today to prepare for tomorrow’s energy and environmental challenges. We use human ingenuity, innovation and technology to unlock the energy our customers need.

Shell is working to empower women in the rural agricultural belt of Pakistan by providing them with much needed sustainable livelihood generation opportunities, while meeting some local energy needs as well. One thousand women across rural Sindh and Punjab have been identified as potential entrepreneurs through Shell Tameer’s partnership with CARE International. These women will be trained over 3 years in 300 nontraditional enterprises, which include an alternative energy access stream of enterprises including fuel supply chain microenterprises and solar product distributors.

Micro Solar Entrepreneurs

Globally more than 1 billion people have no access to electricity. In Pakistan the World Bank estimated that in 2013 only 68.6% of the population had some access to electricity.

Villages like Qambar, Ghotki and Mirpur Khas in Sindh, and Kot Addu, Vehari and Rajan Pur in Punjab have little access to electric power which severely diminishes indoor working hours. Young men and women who work and go to school, have little opportunity to study after dark, while craftsmen and women fashioning rallis and working on embroidery only have between 4 and 5 hours of good light to work in. For these communities, alternative sources of light are revolutionary.

Meet Fatima Tendai:

In the village of Bijora, 19 kms from Thatta that is home to around 1,500 people who work predominantly as daily wage farmers and earn around Rs. 5,000 (USD 50) a month, a woman called Fatima Tendai was introduced to Shell Tameer. She applied to become a entrepreneurship trainee. At the end of her training, she received seed capital in the form of a single d.light solar lamp which she sold in a week to generate profit enough to procure additional lamp inventory. A month later, she sold enough lamps to generate a profit of Rs. 30,000 (USD 300). 

Fatima’s distribution business sells lamps not only to members of her own community in Bijora but people in a number of nearby villages and employs two people to help her market and sell d.light solar lamp products. 

In December of 2014, Fatima won a Shell Tameer award because of the social impact her business is creating: providing students and artisans extended working hours across rural Sindh

"When my husband left us eight years ago, we often went to bed hungry. I am grateful for the opportunity I received to turn my determination and hard work into financial independence and stability through Tameer."

Fatima Tendai

Rural Oil Retailers

Tameer organised a pilot workshop with Shell Lubricants, which led to ten women opening micro-lubricant shops in villages near Multan in 2014. Apart from being trained in how to set up their own business, these women also receive technical training to allow them to work as oil retailers in their remote localities. A month after their trainings, these women were able to sell off their initial inventory. Tameer continues to work closely with them to connect them to regional supply chains and overcome other challenges to grow their fledgling businesses.

Rehabilitating Communities 

Goth Noor Muhammad, a settlement 25 KMs from Karachi, where 25 percent of the city’s trash is being dumped had residents settled there since the past 30 years lacked all basic health, education and potable water until about 5 years ago. This housed a hundred families of waste-pickers who sort through urban solid waste dumped near the village, and sell plastic, glass and metal as a source of income. Following the intervention by Shell, PPAF (Pakistan Poverty Alleviation Fund) & HANDS, in 5 years, changed Goth Noor Muhammad into a different place. The project has transformed homes made from rags and recycled waste, to permanent housing with covered water storage tanks, and energy efficient stoves which reduce indoor air pollution. All these changes have promoted visible and measurable impact in the lives of this community. Shell’s focus in this project has been on housing made from indigenous materials to accommodate climatic and environmental realities. Homes have high ceilings and windows close to the roof for ventilation with screens to protect families from malaria-carrying mosquitoes. Each group of homes has one communal kitchen building with an energy efficient stove, which reduces the occurrence of indoor air pollution and confines cooking activities to an area away from where families live. As many as 133 housing and 34 sanitation units were constructed; solar lights were installed as the area was completely off grid and a state of the art clean drinking water plant was also installed.

"Picking up trash in any city is a dirty job, but on the outskirts of Karachi numerous settlements of impoverished families make their livings (and homes) collecting and recycling what the rest of us throw away."

Learn more about how we work with communities globally  

Shell Tameer

Two women with the solar lamp

As millions of young people join the workforce each year, traditional employment opportunities are limited. To address the gap, we began Shell Tameer a program designed to develop entrepreneurial skills and introduce young people to entrepreneurship as a viable career alternative through workshops, counselling and start-up training. It also provides platforms like the Tameer Awards to showcase entrepreneurs to a wider network of customers, business partners and investors.

This empowers people and communities to drive and sustain their own development and build better futures. Since 2003, Shell Tameer has helped established over 3,500 businesses and has engaged over 700,000 youth on entrepreneurial possibilities. Learn more about Tameer.

Shell LiveWIRE is a Royal Dutch Shell Social Investment Programme which enables young people to start their own businesses, creating opportunities to address the issues around youth unemployment. Today, LiveWIRE has programmes in 15 countries around the world, which have benefitted over 1.2 million young entrepreneurs. In Pakistan, Shell LiveWIRE is known as Tameer which in Urdu means ‘build’.

Shell LiveWIRE established Go and Trade Grants, allowing entrepreneurs all over the world to leverage on its network to explore foreign markets and develop international trade. Shell Tameer entrepreneurs have won eleven Go and Trade Grants since then and three Shell Tameer Award winners have been featured in the LiveWIRE Hall of Fame.

These businesses often have the same vision as Shell – exploring cleaner energy solutions for a better future. Once such story from Pakistan is that of Capture Mobility.

Click here to learn more about Shell LiveWIRE and Capture Mobility.

Shell Eco-marathon

Shell eco-marathon green car

At Shell we are constantly finding innovative ways to address energy challenges, particularly in the area of mobility. Shell Eco-marathon is a student innovation competition that challenges students from universities across the world to design, build and race the most energy efficient cars. Held in Asia, America and Europe, every year students comes together in a unique four day event to showcase, test and drive their cars on real city streets.

In 2015, for the first time Pakistan’s name flashed on the leadership board as Team Innova from Pakistan Institute of Engineering and Applied Sciences clinched the runners up slot in the Shell FuelSave Gasoline, UrbanConcept category with an equivalent mileage of 58.1 KM/L. With the help of technical guidance from our automotive partners like Suzuki, Honda and Toyota, we wish to spark a dynamic discussion on energy efficiency among our youth.

Learn more about Shell Eco-marathon

Fuelling education

Shell believes that education is a universal right, and that everyone should be able to access quality education. We support a variety of education and youth-oriented programmes to help ensure the potential workforce of the future is intelligent, confident, and productive members of the local community.

The Citizens Foundation (TCF) has been our education partner for over a decade now helping us explore new ways to add value to our stakeholders. One such program in the past was an endowment fund that was created for free education for Shell fuel station staff children across Pakistan.

The partnership started after the 2005 earthquake damaged numerous schools in Battagram. To rehabilitate the society fully again, Shell collaborated with TCF to build 3 schools in the affected area. These schools have been fully functioning since then and as enrollment increases every year, the society becomes more and more intelligent, confident and productive.

Awaz Programme

Awaz programme

The Awaz Programme was initiated by Shell Pakistan in collaboration with Network of Organizations Working with People with Disabilities Pakistan (NOWPDP) to create employment & inclusion of persons with disabilities at their retail forecourts. One of the first inductees of this program was Aslam Khoso who after working for five years went on to win the Global Forecourt Service Champion of the Year award at this year’s People Make the Difference Smiling Stars event -  a Shell Global Reward and Recognition Event .

This year we have launched phase II of this programme by conducting trainings for existing forecourt staff to create a more sensitized and inclusive environment at the forecourts for persons with disabilities (specifically speech & hearing impairment) .The vision of the reinvigorated programme is to provide sustained equal employment opportunities to persons with disabilities at Shell forecourts. We have through our retailers hired 16 additional people with speech & hearing impairments across 11 retail sites in Karachi.

Road Safety

Shell prioritises the safety of the people it works with and the space in which it operates, making road safety one of our key focus areas.

Find out more about road safety

More in sustainability

What sustainability means at Shell

For Shell, sustainability means providing essential energy for a growing population, while respecting people, their safety and the environment.


Shell provides energy in a responsible way, helping the world move towards a future in which the energy used causes minimal impact on the planet.