Shell Tameer

As millions of young people join the workforce each year, traditional employment opportunities are limited. To address the gap, we began Shell Tameer a program designed to develop entrepreneurial skills and introduce young people to entrepreneurship as a viable career alternative through workshops, counselling and start-up training. It also provides platforms like the Shell Tameer Awards to showcase entrepreneurs to a wider network of customers, business partners and investors.
This empowers people and communities to drive and sustain their own development and build better futures. Since 2003, Shell Tameer has reached out to 0.8 million young people and engaged 13,000 young entrepreneurs through enterprise trainings resulting in over 1000 start-ups and business expansions. Learn more about Shell Tameer.
Shell LiveWIRE is a global entrepreneurship programme which enables young people to start and/or grow their own businesses, creating opportunities to address the issues around youth unemployment. Shell LiveWIRE operates in 19 countries in eight languages and marked its 35th anniversary in 2017. In Pakistan, Shell LiveWIRE is known as Tameer which in Urdu means ‘build’.
Shell LiveWIRE established Go and Trade Grants, allowing entrepreneurs all over the world to leverage on its network to explore foreign markets and develop international trade. Shell Tameer entrepreneurs have won eleven Go and Trade Grants since then and three Shell Tameer Award winners have been featured in the LiveWIRE Hall of Fame.
These businesses often have the same vision as Shell – exploring cleaner energy solutions for a better future.
To read up on how a Shell Tameer alumni transformed her business model to support the country following COVID-19, click on Sehat Kahani.
Another story from Pakistan is that of Capture Mobility, click here to learn more about Shell LiveWIRE and Capture Mobility.
Shell Eco-marathon

One of the world’s leading energy efficiency competitions, Shell Eco-marathon is a unique global programme, for science, technology, engineering and maths students to design and build ultra-energy-efficient cars, and then take them out on the track in competition.
Shell Eco-marathon is a competition for High School and University Student Teams around the world providing a collaborative platform to get hands-on experience in achieving ultra-energy-efficiency. There are Challenger Events for first-time teams, and Regional Events for qualified teams.
Around the world the programme inspires thousands of students to work collaboratively to put their theories of energy-efficiency to the test, using cutting-edge technology, critical thinking, and innovative ideas.
Pakistani universities have been competing in Shell Eco-marathon Asia since its first event in 2009. In 2019, eight student teams from six Pakistani universities participated in Shell Eco-marathon Asia held in Malaysia.
Fuelling education
Shell believes that education is a universal right, and that everyone should be able to access quality education. We support a variety of education and youth-oriented programmes to help ensure the potential workforce of the future is intelligent, confident, and productive members of the local community.
The Citizens Foundation (TCF) has been our education partner for over a decade now helping us explore new ways to add value to our stakeholders. One such program in the past was an endowment fund that was created for free education for Shell fuel station staff children across Pakistan.
The partnership started after the 2005 earthquake damaged numerous schools in Battagram. To rehabilitate the society fully again, Shell collaborated with TCF to build 3 schools in the affected area. These schools have been fully functioning since then and as enrollment increases every year, the society becomes more and more intelligent, confident and productive.
Awaz Programme

The Awaz Programme was initiated by Shell Pakistan in collaboration with Network of Organizations Working with People with Disabilities Pakistan (NOWPDP) to create employment & inclusion of persons with disabilities at their retail forecourts. One of the first inductees of this program was Aslam Khoso who after working for five years went on to win the Global Forecourt Service Champion of the Year award at this year’s People Make the Difference Smiling Stars event - a Shell Global Reward and Recognition Event .
This year we have launched phase II of this programme by conducting trainings for existing forecourt staff to create a more sensitized and inclusive environment at the forecourts for persons with disabilities (specifically speech & hearing impairment) .The vision of the reinvigorated programme is to provide sustained equal employment opportunities to persons with disabilities at Shell forecourts. We have through our retailers hired 16 additional people with speech & hearing impairments across 11 retail sites in Karachi.