As millions of young people join the workforce each year, traditional employment opportunities are limited. To address the gap, we began Shell Tameer a program designed to develop entrepreneurial skills and introduce young people to entrepreneurship as a viable career alternative through workshops, counselling and start-up training. It also provides platforms like the Tameer Awards to showcase entrepreneurs to a wider network of customers, business partners and investors.
This empowers people and communities to drive and sustain their own development and build better futures. Since 2003, Shell Tameer has helped established over 3,500 businesses and has engaged over 700,000 youth on entrepreneurial possibilities. Learn more about Tameer.
Shell LiveWIRE is a Royal Dutch Shell Social Investment Programme which enables young people to start their own businesses, creating opportunities to address the issues around youth unemployment. Today, LiveWIRE has programmes in 15 countries around the world, which have benefitted over 1.2 million young entrepreneurs. In Pakistan, Shell LiveWIRE is known as Tameer which in Urdu means ‘build’.
Shell LiveWIRE established Go and Trade Grants, allowing entrepreneurs all over the world to leverage on its network to explore foreign markets and develop international trade. Shell Tameer entrepreneurs have won eleven Go and Trade Grants since then and three Shell Tameer Award winners have been featured in the LiveWIRE Hall of Fame.
These businesses often have the same vision as Shell – exploring cleaner energy solutions for a better future. Once such story from Pakistan is that of Capture Mobility.
At Shell we are constantly finding innovative ways to address energy challenges, particularly in the area of mobility. Shell Eco-marathon is a student innovation competition that challenges students from universities across the world to design, build and race the most energy efficient cars. Held in Asia, America and Europe, every year students comes together in a unique four day event to showcase, test and drive their cars on real city streets.
In 2015, for the first time Pakistan’s name flashed on the leadership board as Team Innova from Pakistan Institute of Engineering and Applied Sciences clinched the runners up slot in the Shell FuelSave Gasoline, UrbanConcept category with an equivalent mileage of 58.1 KM/L. With the help of technical guidance from our automotive partners like Suzuki, Honda and Toyota, we wish to spark a dynamic discussion on energy efficiency among our youth.
Shell believes that education is a universal right, and that everyone should be able to access quality education. We support a variety of education and youth-oriented programmes to help ensure the potential workforce of the future is intelligent, confident, and productive members of the local community.
The Citizens Foundation (TCF) has been our education partner for over a decade now helping us explore new ways to add value to our stakeholders. One such program in the past was an endowment fund that was created for free education for Shell fuel station staff children across Pakistan.
The partnership started after the 2005 earthquake damaged numerous schools in Battagram. To rehabilitate the society fully again, Shell collaborated with TCF to build 3 schools in the affected area. These schools have been fully functioning since then and as enrollment increases every year, the society becomes more and more intelligent, confident and productive.
The Awaz Programme was initiated by Shell Pakistan in collaboration with Network of Organizations Working with People with Disabilities Pakistan (NOWPDP) to create employment & inclusion of persons with disabilities at their retail forecourts. One of the first inductees of this program was Aslam Khoso who after working for five years went on to win the Global Forecourt Service Champion of the Year award at this year’s People Make the Difference Smiling Stars event - a Shell Global Reward and Recognition Event .
This year we have launched phase II of this programme by conducting trainings for existing forecourt staff to create a more sensitized and inclusive environment at the forecourts for persons with disabilities (specifically speech & hearing impairment) .The vision of the reinvigorated programme is to provide sustained equal employment opportunities to persons with disabilities at Shell forecourts. We have through our retailers hired 16 additional people with speech & hearing impairments across 11 retail sites in Karachi.