New Shell V-Power

Engine technology is changing rapidly as vehicle manufacturers continue to strive to increase efficiency. With engines size decreasing, modern and more efficient engines tend to expose fuels to tougher operating conditions. To keep pace with new engine technologies, we have developed new fuels that work effectively under these conditions to help maintain and restore engine performance. New Shell V-Power fuel formulation cleans and protects your engine, giving you our best for your car*.

This launch was not something we had to do – rather it was driven by our desire to meet the needs of customers and their cars and offer a choice at the forecourt. We wanted to develop our premium fuels to help meet the needs of modern and older engine technologies to continue to meet the needs of our customers . However, a big part of this involves adapting our products to the changing vehicle conditions they are required to work in. For example, modern vehicle engines create more challenging environments for fuels to perform than ever before. This creates greater potential for performance-robbing deposits to become stuck to key engine components such as the fuel injector nozzles. These can be hard to remove and can prevent your engine performing at its best.

Modern vehicles deliver greater power and efficiency from smaller engines, which creates greater potential for carbon deposits to become stuck to the fuel injector nozzles. These dirt deposits can be hard to remove and can prevent your engine performing as its best.

DYNAFLEX Technology in the new Shell V-Power fuel is formulated to help remove performance-robbing deposits from your engine and prevent more from building up to deliver efficient running.

Car engines comprise of a complex system of moving parts, which when running experience friction. Friction is caused by two (or more) surfaces in your engine rubbing together, such as in the piston ring pack. Whether you are an everyday driver or a Formula One ® driver, friction causes energy to be lost as heat, wasting previous energy that could be better spent powering your car. To help combat this, Shell’s new fuels formulation is designed to work under a wider range of conditions to help lubricate difficult parts of your engine turn more freely, helping performance and efficiency*.

By preventing the build-up of deposits and reducing energy waste, the new Shell Gasoline fuels are designed to help deliver engine efficiency. In fact, laboratory tests show that friction reducing molecules decrease energy wasted as heat. Less energy wasted helps improve engine efficiency.

The new Shell V-Power fuel has been developed by Shell’s international team of fuels scientists, the same scientists that develop the Shell V-Power race fuels for Scuderia Ferrari.

The final formulations are confidential but are the result of several years of development and testing, both in the laboratory using engine test beds and with real cars, as we continually seek to improve our Shell premium fuels.

Shell has more than a century of experience in fuels development. We have approximately 120 fuels scientists and specialists across the globe working on fuel innovation, development and product implementation to meet the evolving needs of customers and their cars.

There is a whole range of test work that goes on in-house at Shell, right from the conception of an idea through to the delivery of the fuel to the retail stations. At first, this predominantly takes place in the lab as we investigate a vast array of formulations. The ones that look most promising go on to bench engine testing which uses industry standard tests where the engine is taken away from the vehicle and operated under tightly controlled conditions. This eliminates as many experimental conditions and variables as possible. After that, we test the fuel in real vehicles on a rolling road (chassis dynamometer), which represents road driving conditions but in a more tightly controlled environment. Finally, we go out and test our new products in a trial with real cars.

No, the new Shell V-Power fuel is designed for use in whatever type of gasoline car you drive – whether it is old or new.

Different engines and cars will respond differently to the technology in the reformulated Shell V-Power fuel, according to individual driving styles, engine design and conditions. Try it and see what it can do for you.

Filling up regularly helps customers receive the performance and protection benefits that the new Shell V-Power fuels are designed to deliver. Regular fuels may, over time, cause deposits to build-up on critical fuel system components, such as petrol engine intake valves and diesel engine fuel injectors - which can rob engines of performance and efficiency.

Our new Shell V-Power fuel is designed to get to work on your engine from the very first tank fill. However, if the engine has been prone to carbon deposit formation, it will take time for these to be washed away by the cleaning agents in the fuels’ DYNAFLEX Technology. How long this takes depends on many factors, including the level and nature of any existing deposits. Filling up regularly helps customers receive the performance and protection benefits that the new Shell V-Power fuels are designed to deliver.

Speed is dictated by the driver, not the fuel, and everyone should follow the rules of the road to drive safely and responsibly.