Shell Rimula What Matters Is Inside
Shell Rimula values the hardships our truckers go through on the roads and how our farmers are delved in sweat throughout the day to reap fresh crops for us.
We’ve long championed the people within the profession. Noticing your hard work, getting you where you really want to be and recognising there’s more to you than others might see. That’s why we formulated Rimula premium engine oil. It takes care of your engine, so you can concentrate on what matters to you. It works as tirelessly as you do, even in the toughest conditions, to deliver protection and performance. And it’s our pledge to keep you moving. So next time there’s a long journey ahead of you, know that we’re behind you. Every mile, every time.
Shell Rimula acknowledges the commendable sacrifices made under the scorching Sun as they plough the field. Their rigorous hardwork and continuous struggle against nature in reaping crops for us is much harsh in nature, yet requires strong recognition at each level.
#ShellPakistan #ShellRimula #WhatMattersIsInside
Shell Rimula WMII - We Understand our Farmers!
Title: Shell Rimula- What Matters Is Inside
Duration: {1:15} minutes
FARMER – COVERED IN SWEAT
Description:
A snapshot into the widely held negative perceptions around framers devolving into a more humanistic view of their role and what motivates them to undertake their arduous role in society.
{What Matters Is Inside} Transcript
[Background music plays throughout]
Melancholy soft piano and violin playing in the background
[Visual sequence]
Film follows a farmer on a barren and acrid desert plain of Pakistan. Where he is seen picking up a piece of dried earth and looks at it with despair.
[Voice Over]
THE SUN WAKES HIM UP AND THE SUN ALONE BURNS HIM
[Visual sequence]
Camera focuses on the farmer fuelling his truck with Shell Rimula
[Visual sequence]
Mid-shot of him driving his tractor on his field followed by a close-up of his face and tractor. His body is drenched in his sweat from working hard under the scorching sun.
[Voice Over]
THE BODY STIFFENS AND THE SKIN BURNS
[Visual sequence]
Drone top shot of the farmer ploughing his field.
[Visual sequence]
Mid-shot of the famer with his back to the camera waiting for the water to start pouring out of the pump.
[Visual sequence]
Close-up of water pouring out onto the field.
[Visual sequence]
Change to a mid-shot of him planting the sugarcane. Followed by a close-up shot of his dirty hands covering up the sticks to plant them properly.
[Voice Over]
EVERYONE SAYS THAT….
Change to mid -shot of him digging the ground making way for the water to flow freely in the field. Followed by a close-up of the field where the water can be seen entering the freshly ploughed field.
[Voice Over]
…THIS SOIL DEMANDS SWEAT FOR IT TO PROSPER
[Visual sequence]
Drone shot of him digging and making way for the water.
[Visual sequence]
Close-up of his hand feeling the texture of the mud in his hand. Followed by another close-up of him sitting on the field, tired and exhausted with his day’s work.
[Voice Over]
MAYBE THAT IS WHY HE IS ALWAYS LOST IN HIS WORK
[Visual sequence]
Night sequence.
Frame is set for a mid-shot the farmer appears on the screen running and opening the door only to find heavy rain pouring down causing it to flood the fields.
[Visual sequence]
Change to him helping others in the flood guiding them towards safety. He is at a loss of words and is devastated because all the hard work that he put onto the field is now destroyed by the rain.
[Visual sequence]
The first ray of sunshine hits the ground, everything in sight is destroyed. Mid shot of the farmer sitting helplessly followed by a close-up of his tear stained face.
[Visual sequence]
Long and mid shots of him over looking his fields, he has worked hard on it from scratch again.
[Visual sequence]
Scene changes, the farmer is accompanied by his friends to start with the harvest. Followed by close-up shots of him cutting and tying the crop together.
[Voice Over]
BUT IMAGINE IF A FARMER ISN’T DRENCHED IN HIS SWEAT….
[Visual sequence]
Close-up shot of him looking at the sky, sweat dripping down his face.
[Voice Over]
…THEN HOW ELSE WILL HE BE?
[Visual sequence]
Long shot of him walking towards the horizon. Followed by a drone shot of the farmers piling up the truck with sugarcanes to be sold in the market.
[Visual sequence]
Mid shot of our farmer waking up early in the morning, getting out of his tent that he has set up on the field overlooking the trucks that are all ready to be on their way to their destination.
[Visual sequence]
Drone shot of all the trucks in a que.
[Voice Over]
IT DOESN’T MATTER HOW THE WORLD SEES HIM FROM THE OUTSIDE
[Background music plays]
Music reaches a crescendo of piano and strings composition.
[Background music plays]
Knock on the door
[Visual sequence]
Change to close-up of someone peeking from the door. Followed by close-up of the farmer waiting outside to be welcomed inside.
[Visual sequence]
Close-up of mother opening the door happy to finally see her son after days. She kisses his forehead and hugs him and takes him inside.
[Voice Over]
TO HIS MOTHER HER SON WILL ALWAYS SHINE, FIGHTING THE TOUGH WEATHER, MAKING HER PROUD.
[Visual sequence]
Scene changes to a mid-shot of the mother and son enjoying a meal together under the stars, talking about their time apart.
[Voice Over]
AND SHELL ALSO HAS ALWAYS LOOKED AT YOU WITH PRIDE
[Visual sequence]
Followed by close-up shot of the mother looking lovingly at her son listening intently to his stories.
[Voice Over]
JUST LIKE YOUR LOVED ONES…
[Visual sequence]
Cut to him looking at the sun setting.
[Super Display and Voice Over]
Shell RIMULA
[Visual sequence]
Display of packs on a white background
[Voice Over]
THE ENGINE OIL THAT WORKS AS HARD AS YOU
Shell logo
When people see a truck, do they see the driver? Do they understand what drivers go through day in, day out? These are the people who really help keep the economy’s engine moving. Among these are sons of proud fathers, who continuously look forward to that route that leads them back to home. Their efforts and sheer dedication towards their profession is greatly appreciated by us, just like their loved ones.
#ShellPakistan #ShellRimula #WhatMattersIsInside
Shell Rimula WMII, Shell Rimula considers your stained clothes as badges of honor!
Title: Shell RImula - What Matters Is Inside
Duration: {1:15} minutes
Description:
A reflection of how the life of a trucker goes by on the road. No matter how much he tries to remain clean just like anybody else, he faces more and more dirt. But to his family he’s the son that everybody looks up to and the bread winner whose arrival is always welcomed with the same zeal.
{Stained Clothes} Transcript
[Background music plays]
{Melancholic instrumental with piano and violin}
[Visual Sequence]
An inside shot of the truck driver’s hand resting on the side where the side mirrors are. The driver is driving on a road going through a vast field.
[Visual Sequence]
Cut to an outdoor moving master shot showing the field and the truck going in between the trees.
[Visual Sequence]
There is a stream flowing down a mountain and he is seen filling water in a bucket with the front portion of the truck in the foreground.
V.O.
YOU CAN TELL BY LOOKING AT A PERSON THAT THEY ARE A DRIVER
[Visual Sequence]
He is seen coming back to the truck with the bucket in a reflection shot of him from his own truck.
[Visual Sequence]
And then he throws the water from the bucket on the windscreen to wash the truck in a shot from the inside.
[Visual Sequence]
Cut to a close side shot of him wiping the screen with much effort.
[Visual Sequence]
Cut to a long shot of the night and the truck is seen in the left corner of the frame decorated with lights.
[Visual Sequence]
Cut to a shot of the wheel from under the truck only while it’s driving.
[Visual Sequence]
Cut to a POV of the driver slowing down the truck as someone waives to him from outside.
[Visual Sequence]
In a mid-shot he is seen coming to shake hands with the man and as he breathes in the cold weather, white smoke comes out from the mouth.
[Visual Sequence]
Cut to a sideways mid-shot of him fixing something in the man’s truck and there is smoke coming out of the engine because of heating up.
[Visual Sequence]
He creeps under the truck with some tools and a pan to let the previous oil flow out.
[Visual Sequence]
Another close shot of him working hard at fixing something with the tools.
[Visual Sequence]
Cut to a mid-shot of him coming out from under the truck and looking at his hands thinking how dirty they became suddenly.
V.O.
HIS CLOTHES TELL A TALE OF HIS NEVER-ENDING JOURNEYS ON THE ROAD
[Visual Sequence]
Cut to a mid-shot of his clothes as he wipes his greasy hands properly on it.
[Visual Sequence]
In another mid-shot the two men are seen shaking hands once again before departing. The truck is seen in the background with all its lights switched on.
[Visual Sequence]
Cut to a close shot of him from outside the windscreen driving again. A piece of his decoration on the truck is seen in a corner of the frame.
[Visual Sequence]
A new morning opens on a mid-long shot of the driver as he puts down the back gate/door of the truck to bring the cattle out.
[Visual Sequence]
A glorifying shot of him picking up the sheep and bringing it out. The sheep struggles and makes things hard for him.
[Visual Sequence]
In a reflection shot of the truck he is seen being handed over money for transporting the livestock by a man and they stand in an open green field.
[Visual Sequence]
Cut to another reflection shot of him cleaning the trunk/back area of his truck.
[Visual Sequence]
Cut to a mid-close shot as he sprays water on the truck art painted walls with a pipe.
[Visual Sequence]
Cut to an extreme close shot of the backside of the truck just above the backlights, showing a beautiful phrase written on a yellow background with water drops pouring on it.
V.O.
THIS IS HOW HE IS SEEN FROM THE OUTSIDE
[Visual Sequence]
He is seen driving once again as the previous shot cuts to a mid-shot of him driving and the road in front of us.
[Visual Sequence]
Cut to a long shot of the truck driving between a dangerous half open tunnel-like road in the mountains.
V.O.
BUT ON THESE ROAD, NO ONE APPRECIATES HIM
[Visual Sequence]
Cut to a master shot of the same road and the truck is driving.
[Visual Sequence]
Cut to a long shot from inside a shop showing the truck stuck in traffic and people telling the driver to move away.
[Visual Sequence]
In a glorifying shot his hand is seen being stretched out pointing something out to someone. The sun flare is seen in the back.
V.O.
THAT IS WHY HE DECORATES HIS TRUCK WITH MIRRORS
[Visual Sequence]
Cut to a long shot of him from inside a truck decorations shop as he parks his vehicle on the side and walks towards the shop. His reflection is seen in half of the shot against a window.
[Visual Sequence]
From a low angle shot he is seen looking at decorative mirrors.
[Visual Sequence]
In the next shot he has put up those mirrors inside the truck and is tossing and turning them as he is happy.
[Visual Sequence]
In one of the small mirrors of the truck outside, he is seen putting the Shell oil container near the truck, followed by a long shot of him getting on and pouring the oil from the container in the engine.
[Visual Sequence]
Cut to a close shot of the windscreen; the truck is moving and the driver is slightly being seen because of the distracting outside reflections.
V.O.
IT DOESN’T MATTER HOW THE WORLD SEES HIM FROM THE OUTSIDE
[Visual Sequence]
The shot cuts to a master shot of the truck driving on a highway bridge over a lake at the time of sunset.
[Visual Sequence]
Cut to the camera following an old man from behind in a home as he walks towards the door. Knocking is heard in the background.
[Visual Sequence]
BLACK SCREEN
[Background Music]
{The sad and slow paced violins progress to a positive and happy sounding background score}
V.O.
BUT HIS FATHER WILL ALWAYS
[Visual Sequence]
Cut to a mid-close shot of the father opening the door and looking at the driver son with an emotional and proud look.
V.O.
LOOK BEYOND HIS CLOTHES, BECAUSE BENEATH THIS EXTERIOR LIES A RESPONSIBLE SON
[Visual Sequence]
A close shot of the father and son embracing each other happily. The father is very sentimental and the camera follows them as the father welcomes the son inside.
[Visual Sequence]
The shot inside starts off with a reflection of the driver sitting with his family.
V.O.
AND SHELL ALSO
[Visual Sequence]
Followed by a shot of him putting a shawl on his mother that he bought for her.
V.O.
HAS ALWAYS LOOKED AT YOU WITH PRIDE
[Visual Sequence]
A long shot of the family chatting very happily as he hugs his little brother.
[Visual Sequence]
Cut to a mid-shot of him brushing his hair in front of a wall mirror.
V.O.
JUST LIKE YOUR LOVED ONES
[Visual Sequence]
In the next shot the whole family is seen getting a photograph taken from an over the shoulder (OTS) of the photographer.
{Music Fades}
[SUPER and Voice Over]
Shell RIMULA
[Visual Sequence]
A drone shot of the same highway bridge in the sunset.
V.O.
ENGINE OIL THAT WORKS AS HARD AS YOU
[Visual Sequence]
Display of packs on a white background
Shell logo
People at times fail to see the huge effort truckers make to contribute to their community and tend to underestimate the risks drivers undergo every day for us. But Shell Rimula does understand what they go through day in day out. We see them as a rock and a source of pride, just like their loved ones because what matters is the purity that exists within inside.
#ShellPakistan #ShellRimula #WhatMattersIsInside
Shell Rimula WMII - We Understand our Rugged Truckers!
Title: Shell RImula- What Matters Is Inside
Duration: {1:15} minutes
TRUCKER 2 - Rough hands
Description:
A snapshot into the widely held negative perceptions around truckers devolving into a more humanistic view of their role and what motivates them to undertake their arduous role in society.
{What Matters Is Inside} Transcript
[Background music plays throughout]
Melancholy soft piano and violin playing in the background
[Visual sequence]
Film follows a truckerin the cold mountains where his truck has broken down. Mid shot of him carrying chains and putting them around his tire.
[Visual sequence]
Close up of his rough, stained hands which he is rubbing together to keep himself warm.
[Voice Over]
IT DOESN’T MATTER HOW THE LAND IS
[Visual sequence]
Cut to long shot of him driving away in between mountains. Followed by his close in the truck where his face tells the tale of his long tireless journey on the road.
[Voice Over]
IT DOESN’T MATTER…
[Visual sequence]
Cut to mid shot of him getting out of truck to clear the snow from his path.
[Voice Over]
HOW NARROW THE ROADS ARE
[Visual sequence]
Change to him sitting again back in his truck driving towards his destination. Followed by a mid shot of him stopping over at a dhabba to have a cup of tea.
[Voice Over]
IT DOESN’T MATTER HOW DIFFICULT THE DAY IS
[Visual sequence]
Close-up shot of him observing his rough hands that are not just stained but the skin is peeling off because of the blisters and cold. Followed by a wide shot from the windscreen of his truck showing the snow and rough cold weather conditions in which he is driving in.
[Voice Over]
THESE STRONG HANDS HAVE ALWAYS HELD ON
[Visual sequence]
Mid shot of him sitting alone in the cold.
[Visual sequence]
Cut to him in a small house carrying a small bucket filled with hot water. Followed by a mid-shot of him splashing that water on his face and cleaning his hands off wiping away the dried blood.
[Visual sequence]
He is again seen driving on the road. Close-up of his hands rubbing his tired eyes trying to keep himself up at night.
[Voice Over]
THEY SAY THAT THESE HANDS ARE AS HARSH AS THE WEATHER
[Visual sequence]
Change to mid shot of him washing his face with cold water by the side of a stream. Followed y a close-up of him at night eating just a potato.
[Visual sequence]
Change to early morning showing a close-up shot of his shoes stepping on paper thin ice. He’s shown filling his truck with Shell Rimula.
[Visual sequence]
Close-up of oil pouring in the engine.
[Visual sequence]
Cut to him driving again but his truck gets stuck in the snow. Mid shot of him asking for help followed by a long shot of the van helping him get back on track.
[Visual sequence]
Long shot of him diving in the night. Followed by mid shot of him cleaning his truck and getting rid of the snow.
[Voice Over]
BUT WHAT GOOD IS SOFTNESS ON THESE HANDS?
[Visual sequence]
Cut to close-up shot of him rubbing his hands showing the filth and blisters.
[Visual sequence]
Cut to another close up pf him staring at the bonfire lost in some thoughts with tears in his eyes. Followed by another closeup of him warming his hands over the fire.
[Visual sequence]
From night we shift to a new day where we see a close up of a rough hand placed on a wooden door. As the door is pushed open we see a close up of the trucker his face filled with concern but it instantly lights up as he sees his daughter.
[Voice Over]
IT DOESN’T MATTER HOW THE WORLD SEES HIM FROM THE OUTSIDE
[Visual sequence]
Cut to black
[Visual sequence]
Followed by a mid shot of the daughter running to greet her father because to her it doesn’t matter what he looks like or how he dresses.
[Visual sequence]
Cut to a close up of them hugging, the trucker’s expressions show how much he loves his daughter
[Visual sequence]
Cut to a mid shot of the daughter looking at her father’s hands.
[Visual sequence]
Cut to close up of the rough and blistered hand
[Voice Over]
BUT HIS DAUGHTER WILL ALWAYS FIND IN THESE HANDS A FATHER THAT DOTES ON HER
[Visual sequence]
Cut to the daughter pouring clean water on her father’s hands helping him clean up. Followed by an extreme close-up of him cleaning his hands.
[Voice Over]
AND SHELL ALSO HAS ALWAYS LOOKED AT YOU WITH PRIDE.
[Visual sequence]
Cut to a mid shot of the family sitting and laughing, enjoying their time together. Followed by a close up of him talking to his daughter with absolute joy in his eyes and a close up of the daughter looking at him with pride and love.
(Super Displa and Voice Over)
Shell RIMULA
[Visual sequence]
Display of packs on a white background
[Voice Over]
THE ENGINE OIL THAT WORKS AS HARD AS YOU
Shell logo
We might never have imagined how does it feel traveling on barren roads all alone, with no companion. However, we are proud of our truckers who spends days on roads keeping the wheels moving. We value the smiles and sigh of relief of these truckers, when reunited with their family, just like their loved ones.
#ShellPakistan #ShellRimula #WhatMattersIsInside
Shell Rimula WMII - We Understand our Lonely Truckers on the road!
Title: Shell RImula - What Matters Is Inside
Duration: {1:15} minutes
Description:
The never-ending journey of a trucker, who becomes a victim of surviving alone without speaking for months, has nothing to do on the roads except wait, and wait more. The intense hard work wears him out every day, yet he remains determined. Because he knows that when he goes back home, there is someone waiting anxiously for him; to talk to him, to comfort him. That’s the only thing that keeps him going.
{Lonely Man} Transcript
[Background music plays]
{Melancholic instrumental with piano and violin}
[Visual Sequence]
A drone shot of a truck going on a road in between a barren landscape with sharp looking mountains.
V.O.
HE IS HIS OWN FRIEND
[Visual Sequence]
A mid-close low angle shot of the truck driver showing the distress on his face, followed by a POV of the setting sun behind a mountainous road.
[Visual Sequence]
Cut to a long shot of him from under the tassels of his truck show how desperately he is trying to make a call. The intensity shows up more in the following close shot of him bringing the phone away from his ear because of no signal service.
[Visual Sequence]
Cut to a mid-shot of him sitting alone high on a mountain in a huge valley looking afar into the wilderness.
[Visual Sequence]
Cut to a night shot, close up of his hand holding the tea cup where we see him moving something with his finger from the tea, followed by a mid-shot of him showing him sitting in a lonely setting.
[Visual Sequence]
A close up of him driving the truck, tired and pressing his own shoulders with a painful look on the face is followed by a drone/master shot of the truck moving on a barren lonely desert road.
[Visual Sequence]
Cut to a long shot as he takes a pit stop at a small abandoned place where he tries looking for people but can’t find anyone.
V.O.
HE TALKS TO HIMSELF
[Visual Sequence]
He sits down to rest and give the truck some break as well.
V.O.
AND LISTENS TO HIS OWN STORIES
[Visual Sequence]
Evening occurs and in a long shot he is seen picking up the chaarpayi, followed by close up where he settles down to sleep.
[Visual Sequence]
A mid-close shot of his feet reemphasize the lonely element.
[Visual Sequence]
Cut to the next day, and we see a mid-close of his hand with the Shell Rimula container as he walks towards his truck.
[Visual Sequence]
In a mid-shot we see him pouring the oil in the engine while his face show tiredness and sleeplessness.
[Visual Sequence]
Cut to mid-shot as he stops the truck on a bridge and walks out to look at the river flowing underneath.
[Visual Sequence]
A close up of his face evidently shows the sadness and aloofness as he lifts his eyes up from the river. A long shot of this scene appears where we see the sun setting in the mountains once again and the driver with his truck are looking at it
[Visual Sequence]
Cut to his truck going alone on the road in the hot sun. A long shot of the road shows wind blowing sand over it.
[Visual Sequence]
Alone by the river, he washes his clothes with a bucket on his side in a long shot from the back, followed by a mid-close of him sitting by the water looking out with an expressionless face.
[Visual Sequence]
Cut to a mid-shot of him getting out of the truck because it is stuck in the sand. He sits alone thinking what to do in a long shot, and just afterwards, in a drone shot we see a group of farmers and truckers there to help him get his vehicle out.
V.O.
HE LIKES BEING ALONE
[Visual Sequence]
After the whole commotion, we see him sitting on the driving seat, as he pulls away his turban.
[Visual Sequence]
Night occurs, and we see him eating at a restaurant sitting alone in a long shot.
V.O.
BECAUSE WHO ELSE IS THERE TO ACCOMPANY HIM ON HIS JOURNEYS?
[Visual Sequence]
A close up of his hand with a bite in it as he brings it closer to the mouth, on a new day followed by a low angle mid-shot of him chewing, from behind a diamond shaped grill pattern.
[Visual Sequence]
Cut to a close up of his foot; he is pressing on his it because it’s aching, with his tea cup beside.
[Visual Sequence]
In the next shot we see him tightening the knots of the rope that he tied around the transportation stuff in his truck. Another shot in which he ties up the chaarpayi under his truck and then sets off once again on the road.
[Visual Sequence]
In a mid-long shot we see him coming in dusty abandoned room through a double door probably after taking another pit stop in his journey.
[Visual Sequence]
Cut to a mid-shot of him finishing his prayer.
[Visual Sequence]
Cut to a long shot of the truck coming towards the camera on the road at night. A montage showing the truck driving fast and he is looking intensely at the road.
V.O.
IT DOESN’T MATTER HOW THE WORLD SEES HIM FROM THE OUTSIDE
[Visual Sequence]
Cut to an over the shoulder (OTS) of a woman heading towards the main door after hearing knocks, adjusting the cloth on her head.
[Visual Sequence]
BLACK SCREEN
[Background Music]
{The sad and slow paced violins progress to a positive and happy sounding background score}
V.O.
BUT HIS WIFE SEES A HUSBAND WHO HAS WORKED HARD, HAS MADE MANY SACRIFICES AND HAS PRESERVED ALL HIS STORIES TO SHARE WITH HER.
[Visual Sequence]
Cut to his wife opening the door to greet him with a surprised and happy expression.
[Visual Sequence]
The driver responds with a smile and walks in with his wife.
[Visual Sequence]
In a mid-long shot the couple are seen in their kitchen. The wife is taking out food for him while he has changed his clothes and is happily talking to her and sharing his never ending stories.
V.O.
AND SHELL ALSO, HAS ALWAYS LOOKED AT YOU WITH PRIDE
[Visual Sequence]
Another mid-shot of them sitting down to eat while the wife puts more food in her husband’s plate. In the next close shot he takes a bite and the wife proudly sees him while he gives her a loving look back.
V.O.
JUST LIKE YOUR LOVED ONES
[Visual Sequence]
A mid-close shot of the both chatting with each other like a newlywed couple.
{Music Fades}
[SUPER and Voice Over]
Shell RIMULA
[Visual Sequence]
A drone shot of the same bridge over the lake in the sunset.
V.O.
ENGINE OIL THAT WORKS AS HARD AS YOU
[Visual Sequence]
Display of packs on a white background
Shell logo