This year, Shell LiveWIRE has partnered with Global Commercial, which serves one million business customers in 150 markets, to deliver a competition focused on the circular economy. Shell is looking to reward entrepreneurs that help move the world away from the linear economy model – taking, using, and disposing of products – and towards an economy that designs waste out of the system.

Winners and two runners up will be named in the categories of Food & Agriculture, Energy & Mobility, and Sustainable Future, with the winners receiving $20,000 USD and runners up receiving $10,000 USD. In addition, Shell LiveWIRE will name an Outstanding Achievement Award winner who will receive $10,000 USD. All Top Ten Innovators will win direct mentoring from Shell staff and the opportunity to integrate and benefit from vast linkages within Shell’s global network.

“We’re inspired to see these 21 finalists from around the world whose businesses work towards providing circular solutions that help to achieve zero waste,” said Huibert Vigeveno, Executive Vice President of Shell Global Commercial. “Transitioning to a circular economy can help protect the environment and deliver positive change to society. Working with innovators like these esteemed finalists, will allow businesses, communities and society to move faster towards achieving these goals.”

Public voting is open from 9 September – 18 September and will help determine the ten winners. Please go to to vote for your favourite business. The ranking of the Top Ten, determined by an expert panel of judges, will be announced during Global Entrepreneurship Week 2019.

Habib Haider, Country External Relations Manager of Shell Pakistan said “We’re thrilled to see a young energy innovator, Greenovation, from Pakistan competing for the Top Ten Innovators. This is a great opportunity not only to highlight this entrepreneur but also a chance to showcase the talent and innovation we see every day across Pakistan. We encourage everyone to vote for Greenovation in the public vote.”

Greenovation, shortlisted under the category “Sustainable Future”, addressing climate change by converting plastic waste into liquid Petroleum Gas.

About Shell LiveWIRE

Shell LiveWIRE is the flagship enterprise development programme of Shell. The programme strengthens local economies across the globe by promoting entrepreneurship and developing entrepreneurs.

Every year Shell LiveWIRE supports thousands of individuals to access the knowledge, skills, networks and resources to turn their business ideas into successful enterprises which provide a sustainable income, create jobs and drive innovation.

Started in Scotland in 1982, the programme is now delivered in 18 countries around the world, making a positive social impact in the communities in which Shell operates.

About Shell Global Commercial

Global Commercial is Shell’s business to business organisation which serves more than one million customers directly and indirectly in 150 markets. It comprises three businesses – Lubricants, Specialities (Bitumen and Sulphur) and Aviation and is highly integrates with other parts of Shell.

About Global Entrepreneurship Week

Launched in 2008, GEW is the world’s largest celebration of innovators and job creators who launch start-ups that bring ideas to life, drive economic growth and improve human welfare. Ever since, this annual event has engaged millions of people from over 160 countries with activities designed to inspire entrepreneurialism.

Shortlisted Businesses Summaries:

Food & Agriculture



Business Summary
Baramoda Egypt Baramoda uses recycled agricultural waste to produce a bio-organic compost.
BENAK RAYA ENTERPRISE Malaysia BENAK RAYA ENTERPRISE has developed a rice-based, edible straw that can be used in place of plastic drinking straws.
Boote Italy Boote has developed a collar for livestock that allows farmers to capture environmental data and monitor their animals’ health.
FarmToJuice & Foods Nig. Ltd Nigeria FarmToJuice & Foods Nig. Ltd produces juices, processing any waste into livestock feed and using a biogas digester to provide energy.
Organo Gardens Ltd Trinidad & Tobago Organo Gardens’ hydroponic farm produces lettuce and then collects food waste for local livestock farmers.
Pura Frutta Argentina Pura Frutta produces 100% pressed apple juice, using completely recyclable packaging material and repurposing any waste from the production process.
S & R Aquafarm Brunei S & R Aquafarm produces herbs through an aquaponic system that uses solar energy to power the water pumps.

Energy & Mobility

Business Country Business Summary
Basiled Energy Ventures Nigeria Basiled Energy Ventures provides solar lams, solar installation maintenance and repair, and solar battery recycling services.
ENERGIESTRO France ENERGIESTRO’s concrete flywheel stores renewable energy safety and affordably.
EnGuia Brazil EnGuia is a platform to help households and small businesses manage their energy consumption.
GreenPad Enterprise United Kingdom GreenPad Enterprise’s software solutions help customers reduce energy wastage and improve their energy efficiency.
Jember Futura Energi Indonesia Jember Futura Energi’s biogas reactor produces energy and organic fertilizer while minimising waste.
Resikel Indonesia Resikel’s pyrolizer technology converts unrecyclable plastics into liquid fuel.
Tink Egypt Tink is a car-sharing app that connects people from similar communities and social networks.

Sustainable Future

Business Country Business Summary
AEROPOWDER United Kingdom AEROPOWDER uses waste feathers to create a sustainable thermal packaging material.
Davi Rezende Design & Upcycle Brazil Davi Rezende Design & Upcycle upcycles waste into furniture.
Greenovation Pakistan Greenovation transforms plastic waste into liquified petroleum gas.
Mamuliny Vkusnyashki Kazakhstan Mamuliny Vkusnyashki makes dumplings and other food items, which are then sold in biodegradable packaging.
Plastech Innovation United Kingdom Plastech Innovation transforms plastic waste into an aggregate for the manufacture of concrete and other construction materials.
Tadweer Environmental Services Oman Tadweer’s platform connects recyclable waste collection companies with customers looking to recycle their waste.
TeckLee Plastic Factory Saudi Arabia TeckLee produces plastic-based products using an affordable, biodegradable alternative to plastic.