This year, Shell LiveWIRE has partnered with Shell Global Commercial, which supplies lubricants, aviation fuels, bitumen, sulphur and related services to one million business customers in 150 markets, to deliver a competition focused on the circular economy. Shell aims to reward entrepreneurs that help move the world away from the linear economy model – taking, using, and disposing of products –towards an economy that designs waste out of the system.

“It’s been incredibly inspiring to see such passionate entrepreneurs across the world helping to tackle and eliminate waste,” said Huibert Vigeveno, Executive Vice President of Shell Global Commercial. “Transitioning to a circular economy requires us to think creatively and do things differently. Working with innovators like these winners, will allow businesses, communities and society to move faster towards a truly sustainable future.”

Habib Haider, Country External Relations Manager said, “We’re thrilled to see Greenovation, a start-up that transforms plastic waste into liquified petroleum gas, from our country take home the Top Ten Innovators prize. This is a great opportunity not only to highlight Greenovation but also showcases the talent and innovation we see every day across Pakistan.”

The winner of each category will receive a top prize of $20,000 and the two runners-up from each category will receive a prize of $10,000. In addition, the judges chose an Outstanding Achievement Award winner who will receive $10,000. The award package for all ten also includes mentoring support by a Shell expert, an opportunity to benefit from market linkages and a possibility to be considered as a vendor to Shell or Shell’s customers.

The winners faced stiff competition with Shell receiving 98 applications from 19 countries around the world. Twenty-one finalists then had to compete in a public vote, which drew in more than18 thousands votes from 144 countries.

Food & Agriculture



Egypt Baramoda uses recycled agricultural waste to produce a bio-organic compost.
FarmToJuice & Foods Nig. Ltd Nigeria FarmToJuice & Foods Nig. Ltd produces juices, processing any waste into livestock feed and using a biogas digester to provide energy.
S & R Aquafarm Brunei S & R Aquafarm produces herbs through an aquaponic system that uses solar energy to power the water pumps.

Energy & Mobility

Jember Futura Energi Indonesia Jember Futura Energi’s biogas reactor produces energy and organic fertilizer while minimising waste.
ENERGIESTRO France ENERGIESTRO’s concrete flywheel stores renewable energy safety and affordably.
Resikel Indonesia Resikel’s pyrolizer technology converts unrecyclable plastics into liquid fuel.

Sustainable Future




United Kingdom
AEROPOWDER uses waste feathers to create a sustainable thermal packaging material.
Greenovation Pakistan AEROPOWDER uses waste feathers to create a sustainable thermal packaging material.
TeckLee Plastic Factory Saudi Arabia Greenovation transforms plastic waste into liquified petroleum gas.

Outstanding Achievement

BENAK RAYA ENTERPRISE has developed a rice-based, edible straw that can be used in place of plastic drinking straws

The 2019 Top Ten Innovators judging panel included: Patrick Carré, Vice President, Global Key Accounts & Global Business; Jeff Wee, 2018 Top Ten Innovators winner and founder of WormingUp; Maarten van Dijk, managing director of SkyNRG; Susan Preston, managing partner of SeaChange Fund; and Wijnand de Wit, partner at Dalberg.

About Shell LiveWIRE

Shell LiveWIRE is the flagship enterprise development programme of Shell. The programme strengthens local economies across the globe by promoting entrepreneurship and developing entrepreneurs.

Every year Shell LiveWIRE supports thousands of individuals to access the knowledge, skills, networks and resources to turn their business ideas into successful enterprises which provide a sustainable income, create jobs and drive innovation.

Started in Scotland in 1982, the programme is now delivered in 18 countries around the world, making a positive social impact in the communities in which Shell operates.

About Shell Global Commercial

Global Commercial is Shell’s business to business organisation which serves more than one million customers directly and indirectly in 150 markets. It comprises three businesses – Lubricants, Specialities (Bitumen and Sulphur) and Aviation and is part of Shell marketing businesses.

About Global Entrepreneurship Week

Launched in 2008, Global Entrepreneurship Week is the world’s largest celebration of innovators and job creators who launch start-ups that bring ideas to life, drive economic growth and improve human welfare. Ever since, this annual event has engaged millions of people from over 160 countries with activities designed to inspire entrepreneurialism.