Shell Unveils its Revolutionary Retail Ecosystem in Lahore & Islamabad

Islamabad - Shell Pakistan Limited has extended its reimagined retail offerings at two filling stations in Lahore & Islamabad – thus marking a significant milestone in the company’s bid to revolutionise the forecourt experience for customers all over Pakistan. The revamped offerings were inaugurated by Royal Dutch Shell’s Executive Vice President for Retail István Kapitány accompanied by the British High Commissioner Mr. Thomas Drew along with the Dutch Ambassador Ms. Jeannette Seppen and the Managing Director of Shell Pakistan, Jawwad Cheema.

In Lahore, the Golf View Filling Station now offers Shell’s new generation format Select Store with Kitchen Cuisine’s on-the-go bakery along with HBL & UBL ATMs in a secure environment. The site has also been upgraded with 3 Helix Lane – a state-of-the-art oil dispensing facility that services your car in 12-15 minutes, while you relax in the free Wi-Fi-enabled customer lounges. An iPad lets you track your car’s oil change in real time. The filling station is all set to serve more than 500 customers per day from Zaffar Ali Road and adjoining areas from Mall Road and GOR 1.

People from the twin cities can enjoy these amazing facilities at Popular Gas Filling Station in Islamabad. The new generation Select Store offers Toasted, a bakery to curb your hunger, while 2 Helix Lane gives the most advanced oil changing experience for your car. The innovative oil dispensing unit dispenses the amount one needs for their cars resulting in remarkable cost savings.

The sites also offer Shell’s new premium fuel Shell V-Power, giving people both a choice in fuels and convenience retailing.

Triumphing on the launch of such an incredible retail experience, István Kapitány, Executive Vice President at Shell (Retail) said: “Royal Dutch Shell remains committed to growing its presence in Pakistan and to continue playing a bigger role in the energy landscape of the country. I am a great believer in the talent and potential of Pakistan and the eco-system we see here today is a great example of this. It is our belief that in order to create forecourts of the future that serve Pakistani customer needs, we must continue to provide fuelling options and non-fuels retailing needs”.

The British High Commissioner Thomas Drew also shared his thoughts and stated: “I am delighted to welcome this further upgrading of Shell’s investment in Pakistan. This announcement – at a time when we are celebrating 70 years of friendship between our countries – is a clear recognition of Pakistan’s potential for growth. It is a lead, I hope other British companies will follow”.

The company is pursuing an ambitious roadmap to bring a redefined retail experience to a number of cities nationwide. With an eye on the future, offering a stimulating customer experience at the forecourt is at the core of Kapitány’s attempts to future-proof Shell’s retail business in Pakistan.

Media Enquiries

Shell Pakistan Limited
Seemi Saad: 0335-1383857

Syntax Communications
Faisal Mushtaq: 0321-2431568

_{Notes to editors}

_{Shell Pakistan Limited is the largest international oil marketing company in Pakistan, with a network of over 780 fuel stations across the country. Shell has a 15% share in the white oils market in Pakistan, and remains at the helm of industry-wide efforts to advocate for world-class technical standards for the oil marketing sector in Pakistan and to assist the Government in deregulating the sector.}

_{Cautionary Note}

_{The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate legal entities. In this announcement “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general.}

_{Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this announcement refer to companies over which Royal Dutch Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to “joint ventures” and “joint operations” respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.}

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_{a) price fluctuations in crude oil and natural gas;
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(m) changes in trading conditions.}

_{All forward-looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2015 (available at www.shell.com/investor and www.sec.gov ). These risk factors also expressly qualify all forward looking statements contained in this announcement and should be considered by the reader.}

_{Each forward-looking statement speaks only as of the date of this announcement, February 16, 2016. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this announcement.}

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