Karachi, September 3, 2016 Shell Pakistan has unveiled an exciting campaign for bike enthusiasts with the launch of Shell Advance 100% synthetic premium motorcycle engine oil. The campaign, named ‘Once Upon A Bike’, is based on real consumer insights and encapsulates the special relationship between bikers and their set of wheels while they take the most thrilling journeys of their lives. 

Shell Advance provides the most competitive portfolio of motorbike oils that enhance performance, protection and reliability of all kinds of bikes. Shell Advance Ultra – a 100% synthetic motorbike oil with Shell’s patent Pureplus Technology is packed with Active Cleansing Technology that helps clean the engine and improve its efficiency. 

The main attraction of the launch was a bike museum organised by Shell in collaboration with Throttle Shrottle – a leading bike club of Pakistan. The exhibit showcased more than 25 customized bikes of renowned brands such as Harley Davidson, Ducati, Yamaha, Honda etc. Visitors thronged the bike museum where they posed for photographs and got their helmets painted. A special bike safety booth was also setup to educate bikers about safety tips and procedures through interactive videos.

Speaking about the sentiments of the campaign, Haroon Rashid, General Manager – Lubricants, Shell Pakistan Limited said: “We understand the significance of the bond that bikers share with their bikes, therefore our campaign aims to capture the essence of that special relationship. Shell Advance offers the most cutting-edge and pioneering range of engine oils that safeguard bike engines while also boosting their performance so that people can go the extra mile.

The motorbike industry – with an annual addition of almost 1.2 million bikes, is one of the highest growing industries in Pakistan. The introduction of technologically enhanced engine oils entails that Shell is dedicatedly working towards the betterment of the industry.

Media Enquiries

Shell Pakistan Limited
Seemi Saad: 0335-1383857

Syntax Communications
Faisal Mushtaq: 0321-2431568

Notes to editors

Shell Pakistan Limited is the largest international oil marketing company in Pakistan, with a network of over 780 fuel stations across the country. Shell has a 15% share in the white oils market in Pakistan, and remains at the helm of industry-wide efforts to advocate for world-class technical standards for the oil marketing sector in Pakistan and to assist the Government in deregulating the sector.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate legal entities. In this announcement “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general.

Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this announcement refer to companies over which Royal Dutch Shell plc  either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to “joint ventures” and “joint operations” respectively.  Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This announcement contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions.

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(a) price fluctuations in crude oil and natural gas; 

(b) changes in demand for Shell’s products; 

(c) currency fluctuations;

(d) drilling and production results; 

(e) reserves estimates; 

(f) loss of market share and industry competition; 

(g) environmental and physical risks; 

(h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; 

(i) the risk of doing business in developing countries and countries subject to international sanctions;

(j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change;

(k) economic and financial market conditions in various countries and regions;

(l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and

(m) changes in trading conditions.

All forward-looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2015 (available at www.shell.com/investor and www.sec.gov). These risk factors also expressly qualify all forward looking statements contained in this announcement and should be considered by the reader.

Each forward-looking statement speaks only as of the date of this announcement, September 3, 2016. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this announcement.

We may have used certain terms, such as resources, in this announcement that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov.