Shell Unveils ‘Once Upon A Bike’ Campaign for Bikers of Pakistan
Sep 03, 2016
The campaign centres on bike enthusiasts and touches upon the special bond which they share with their bikes
Karachi, September 3, 2016 Shell Pakistan has unveiled an exciting campaign for bike enthusiasts with the launch of Shell Advance 100% synthetic premium motorcycle engine oil. The campaign, named ‘Once Upon A Bike’, is based on real consumer insights and encapsulates the special relationship between bikers and their set of wheels while they take the most thrilling journeys of their lives.
Shell Advance provides the most competitive portfolio of motorbike oils that enhance performance, protection and reliability of all kinds of bikes. Shell Advance Ultra – a 100% synthetic motorbike oil with Shell’s patent Pureplus Technology is packed with Active Cleansing Technology that helps clean the engine and improve its efficiency.
The main attraction of the launch was a bike museum organised by Shell in collaboration with Throttle Shrottle – a leading bike club of Pakistan. The exhibit showcased more than 25 customized bikes of renowned brands such as Harley Davidson, Ducati, Yamaha, Honda etc. Visitors thronged the bike museum where they posed for photographs and got their helmets painted. A special bike safety booth was also setup to educate bikers about safety tips and procedures through interactive videos.
Speaking about the sentiments of the campaign, Haroon Rashid, General Manager – Lubricants, Shell Pakistan Limited said: “We understand the significance of the bond that bikers share with their bikes, therefore our campaign aims to capture the essence of that special relationship. Shell Advance offers the most cutting-edge and pioneering range of engine oils that safeguard bike engines while also boosting their performance so that people can go the extra mile.”
The motorbike industry – with an annual addition of almost 1.2 million bikes, is one of the highest growing industries in Pakistan. The introduction of technologically enhanced engine oils entails that Shell is dedicatedly working towards the betterment of the industry.
Shell Pakistan Limited
Seemi Saad: 0335-1383857
Faisal Mushtaq: 0321-2431568
Notes to editors
Shell Pakistan Limited is the largest international oil marketing company in Pakistan, with a network of over 780 fuel stations across the country. Shell has a 15% share in the white oils market in Pakistan, and remains at the helm of industry-wide efforts to advocate for world-class technical standards for the oil marketing sector in Pakistan and to assist the Government in deregulating the sector.
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