The complete survey results were officially launched for the first time to a group of Pakistani energy and business journalists at a press briefing in Islamabad with Wim Thomas, the Chief Energy Advisor for Royal Dutch Shell and Omar Sheikh, Managing Director of Shell Pakistan.

“Energy is Pakistan’s primary issue today, and at Shell it was important for us to understand what the average Pakistani thinks about our current energy challenge and future energy solutions – this is why we were so keen to commission this research,” said Omar Sheikh.

A total of 2020 Pakistanis were surveyed across six major cities in Pakistan and five regional rural areas to assess their views on Pakistan’s energy future and what their priorities are when it comes to energy. The survey was designed and conducted by Ipsos between September and October 2013.Another highlight from the survey was that in the context of an energy constrained world, 9 of 10 Pakistanis ranked higher unemployment and higher energy prices as two factors that would have the largest impact on Pakistan, followed closely by energy and food shortages.

At the same event, Wim Thomas also presented a recent research publication from Shell, the New Lens Scenarios. Shell has been developing scenarios to explore the future and deepen its strategic thinking for 40 years, in an effort to help people and policy makers anticipate the future to make better decisions. The Scenarios go beyond traditional energy outlooks by covering a broader set of drivers and trends in economics, geopolitics, social change, and environmental stresses on water and climate, and look further ahead than comparable analyses – mainly to 2060 for the energy system but also out to 2100 for climate implications and renewable energy developments.

Future Energy Survey 2013


Shell Pakistan Communications & External Affairs:

Natasha Qamar

Shell Spokesperson


Notes to Editors

Shell Pakistan Limited

Shell Pakistan Limited is the largest international oil marketing company in Pakistan, with a network of over 780 fuel stations across the country. Shell has a 15% share in the white oils market in Pakistan, and remains at the helm of industry-wide efforts to advocate for world-class technical standards for the oil marketing sector in Pakistan and to assist the Government in deregulating the sector.

Shell New Lens Scenarios

Shell released new scenarios that explore two possible ways the 21st century could unfold, with dramatically different implications for society and the world’s energy system. One scenario sees cleaner-burning natural gas becoming the most important energy source globally by the 2030s and early action to limit carbon dioxide emissions. The other sees solar becoming the top source by about 2070, but with slower action to address the threat of climate change.

The New Lens Scenarios, which look at trends in the economy, politics and energy as far ahead as 2100, underscore the critical role that government policies could play in shaping the future.

Shell has a 40-year history of using scenario planning to explore possible future landscapes and aid strategic decision-making. The latest publication continues a tradition of sharing summaries of the scenarios to contribute to the public debate about possible ways to tackle some of society’s long-term challenges.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this announcement "Shell", "Shell Group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general.

Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. "Subsidiaries", "Shell subsidiaries" and "Shell companies" as used in this announcement refer to companies in which Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence.

The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities".

In this announcement, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23 per cent shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This announcement contains forward looking statements concerning the financial condition, results of operations and businesses of Shell and the Shell Group. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements.

Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell and the Shell Group to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions.

These forward looking statements are identified by their use of terms and phrases such as "anticipate", "believe", "could", "estimate", "expect", "goals", "intend", "may", "objectives", "outlook", "plan", "probably", "project", "risks", "seek", "should", "target", "will" and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and the Shell Group and could cause those results to differ materially from those expressed in the forward looking statements included in this announcement, including (without limitation):

(a) price fluctuations in crude oil and natural gas;

(b) changes in demand for Shell's products;

(c) currency fluctuations;

(d) drilling and production results;

(e) reserves estimates;

(f) loss of market share and industry competition;

(g) environmental and physical risks;

(h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions;

(i) the risk of doing business in developing countries and countries subject to international sanctions;

(j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change;

(k) economic and financial market conditions in various countries and regions;

(l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and

(m) changes in trading conditions.

All forward looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward looking statements. Additional factors that may affect future results are contained in Shell's 20-F for the year ended 31 December 2011 (available at and These factors also should be considered by the reader. 

Each forward looking statement speaks only as of the date of this announcement, 5th March 2014. Neither Shell nor any of its subsidiaries nor the Shell Group undertake any obligation to publicly update or revise any forward looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward looking statements contained in this announcement.