Only a lucky few ever find out, but thanks to a promotion launched by Shell Helix a few extra Pakistani names will end up on that exclusive list. A select group of winners will be flown to the famous town of Maranello, the home of Shell’s long-standing technical partner Ferrari, Italy in November 2010 to take part in an exclusive driving day with Ferrari.
Throughout the two-day experience of a lifetime, guests will begin to understand what is like to be part of the Ferrari legend. From racing around Ferrari’s famous test track with a Ferrari Formula One™ driver in Ferrari road cars to eating in the renowned Ristorante Cavallino, the winners will experience the emotion and excitement that only Shell together with Ferrari can provide.
In addition to becoming a Ferrari driver for the day, the winners will get an exclusive look behind the scenes of the Ferrari GT factory where Shell engineers work hand-in-hand with their counterparts at Ferrari to develop the latest engine lubricants that help to clean and protect the engine of each car that drives off the production line.
The lucky winners will also get a tour of the Sporting Department where the team makes the world-famous Formula One cars. Finally, a look at Ferrari historic race and road cars in the Galleria Ferrari museum will combine to make the Shell Helix Ultra Ferrari Adventure the most exclusive and memorable two days in the life of any motoring fan.
The engine of every Ferrari, whether it’s a road car or racing thoroughbred, that rolls out of the famous gates at Maranello is lubricated by Shell Helix Ultra. The two companies first started working together in the 1930s, immediately gaining a technological advantage over the competition and developing products together for the race track that could then be transferred to the road. The same is true today as Shell engineers who develop the highly-advanced Shell Helix Ultra blend for Ferrari’s Formula One car also oversee the development of the Shell Helix Ultra product range – using the same active cleansing technology found in the Ferrari Formula One engine’s lubricant.
To win a place on the Shell Helix Ferrari Adventure, you can buy Shell Helix Ultra or Shell Helix HX7 motor oil, scratch the card on the pack and SMS Shell (space) code to 4232 to enter in the lucky draw to Win Your Driving Day With Ferrari. You can also win exclusive Ferrari and Helix merchandise.
Cluster General Manager Lubricants Shell Pakistan Ltd, Yousuf Ali said: ‘Working alongside the Scuderia Ferrari, Shell creates world-class products that have proven their reliability on the toughest race tracks of the world. We’re exceptionally proud of the technical partnership that we share, particularly when we can bring such unique experiences to our customers. The Shell Helix Ultra Ferrari Adventure really will be the adventure of a lifetime and no one should miss the opportunity to join us in Italy.’