The Shell Helix motor oils campaign is spearheaded by a powerful TV commercial ‘Crystal Car’, produced by award winning director, Ivan Bird. The TV commercial features a group of Shell Helix experts building a unique transparent car.
Built with painstaking accuracy, the car model makers ensured that the transparent model was an exact working replica of a motor vehicle. The transparent car body and motor was designed to best demonstrate the benefit of the oil as it works its way through the engine, with only the tyres and the spark plugs being opaque. The car is brought to life when an expert starts the ignition and during a split second we see the lubricant’s journey through the transparent car engine, allowing the viewer to see Shell Helix in action like never before.
