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Shell Tameer Award ceremony 2012

Shell Tameer Award ceremony 2012

Shell Tameer encourages a diverse business environment by developing entrepreneurial skills in young people aged 18-32. The programme offers a number of options, including:

  • Conceptual development of business ideas
  • Training to help with enterprise skills and starting a business
  • Networking with expert organisations
  • The opportunity to develop links for securing business
  • Start up finance
  • Shell Tameer Awards scheme to recognise business success and to inspire others; and
  • Follow-up support to help entrepreneurs sustain their businesses


Tameer is registered as an independent trust governed by a carefully selected Board of internal and external Trustees. It provides a range of services to inspire and develop their entrepreneurial potential across Pakistan. These include:

  • Exclusive Tameer Information Desk for Entrepreneurs (TIDE) Training of Trainer (ToT) Internship programs for students
  • Social Action Plans through British Council’s Active Citizen programme for grass-roots
  • Enterprise Generation Workshops
  • Business start-up training programmes
  • Business consultancy sessions
  • Assistance to access financial support
  • Tameer business awards competition
  • An interactive web service and social media ideas exchange forum
  • Exhibition opportunities
  • Access to global support e.g. Shell Game Changer / Go and Trade Grants.

The key to the success of the programme is in developing effective partnerships. Tameer works with co-development partners, a local and global network of effective enterprises, and public and private sector organisations that support young people.

Operational Partner

Small and Medium Enterprise Development Authority (SMEDA), a long-standing Shell Tameer partner, offers mentoring and business plan development through its helpdesk service nationwide.

Development Partner

Institute of Business Administration (IBA), helped in localizing LiveWIRE’s course for Pakistani youth.

Interactive Training of Trainers (ToT) workshop for TIDE interns

Interactive Training of Trainers (ToT) workshop for TIDE interns

TIDE Partner

Institute of Business Management (IoBM) developed the TIDE framework and training manual.

Implementing Partners

CARE International, the British Council, Lahore University of Management Sciences (LUMS), Bahria University, National University of Science & Technology, Sukkur IBA & SZABIST are some of Tameer’s programmatic implementing partners.

Delivery Partners

Ministry of Youth Affairs, Aik Hunar Aik Nager (AHAN), Tameer Micro Finance Bank Ltd, Khushali Bank Limited, KASHF Foundation, SME Bank Limited, ACCA Pakistan, Kaarvan Crafts and various civil society and non government organizations.

Enterprise Generation Workshops being conducted to promote the spirit of enterprise in youth.

Enterprise Generation Workshops being conducted to promote the spirit of enterprise in youth.


Since its inception in 2003, Tameer has come a long way by creating a platform to promote the spirit of enterprise in youth through various entrepreneurial awareness activities. As of 2012, Tameer shifted gears from creating awareness to enterprise generation through more structured on-ground support for highly innovative start-ups and expansions.

Over 7,000 youth have been engaged with Shell Rimula campaigns at awareness sessions. Of these youth, over 3,000 registrations have been received for Tameer Enterprise Generation Workshops some are being trained through the TIDE Internship programme and supported through Tameer’s business support network.

By the end of 2015, Tameer aims at generating over 600 highly innovative start-ups aligned with Shell Pakistan’s value chain.

With the new strategy, Tameer’s scope and outreach of the programme increased by 200% with an improved success rate from 10% to 30%. The programme has provided enterprise awareness sessions to over 76,000 young people. It has run 126 training workshops, benefitting over 4000 young people and resulting in 1000 business start-ups/expansions  providing employment to over 22,500 people. Some of the significant global and local achievements of Tameer are as follows:

  • Trained 350 master trainers through TIDE internship Training of Trainers (ToT) sessions
  • Developed 13 Social Action Plans benefiting 5,000 people executed successfully in Sind and Punjab
  • Tameer received highest number of LiveWIRE Go and Trade Grants (six), totaling £9,000
  • Fifty-one young businesses recognised through Tameer local awards
  • Rs. 1 million (£7,500) grants offered through local partners
  • The success of the Tameer programme has been recognised by all the key stake holders at various local and global forums
  • Presented as best LiveWIRE case study at International Enterprise Promotional Convention (IEPC) 2009 in UK
  • A social enterprise assisted by Shell Tameer through the Active Citizen programme won the British Council’s Social Action Plan Award 2011, and is one of 12 international best practice case studies to be promoted globally
  • Three entrepreneurs feature in Shell LiveWIRE’s Hall of Fame and Shell Tameer is recognized as one of the best practices in Asia at 4th UN Annual Global Compact Forum in 2006
  • Former President of Pakistan mentioned Tameer as best practice during an official visit to the Netherlands in 2004
  • A Tameer entrepreneur was featured on BBC World Radio for their Bamboo Blinds business


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